This article aims to improve internet users’ awareness of how they can make the most of Google searches. It’s written by industry experts at Smart Traffic, an award-winning SEO company that was established in 2006.

When you need to look up something on the Internet, you always use Google. Other people are doing it too, making it one of the most popular means of finding knowledge these days.

Google recently rolled out Knowledge Graph, a series of panels found in its search engine results page. It is a summary or overview of what Google deems to be the most relevant information related to your query. Say, you key in Da Vinci in the search box. A summary of his life and his most famous works will appear. In one glance, you’ll have an idea about his life, death, inventions, among other things.

Example of a Knowledge Graph. Image courtesy of Google.

Oftentimes, we type words that have various meanings or references in books or films, perhaps, on Google Search. Knowledge Graph is equipped with an algorithm that enables it to come up with the most accurate results for that query, regardless of ambiguities.

It also connects what most people search and the results they click on. So if you look up Paris, it will give results about popular destinations in the city and travel guides. The same goes with famous writers; the search results will yield the writer’s popular works.

If page results show links and partial descriptions to make you access a site, Knowledge Graph, on the other hand, gives you brief yet complete information about your search. At the bottom of the panel is a list of “what people also search for.” This leads you to click on and discover more.

Knowledge Graph has a subtle design that enables it to seamlessly blend in the search engine page results.

Interesting, isn’t it? Those are just some aspects of Knowledge Graph. To know more, read this article. And if you have anything to say about the topic, don’t hesitate to share it in the comment section.