The anti-virus business has been always a hot one. Many companies battle to find out which of them have the most secured anti-virus software. It now confuses end-users which offer the best out of everything offered. It is also hard to differentiate a value-added market proposition, next to the “me too” vendors of solutions. An anti-virus is not considered fully secured when it has a high cost and it is not also determine how sulky anti-virus software is because it is free.
To help end-users, researchers from OPSWAT recently released an informative overview of the antivirus market. It is made up from 120,000 data points which answers the question: What is the most popular in anti-virus software as of now?
Their findings found out that they are avast! Free Antivirus, followed by Microsoft Security Essentials and ESET NOD32 Antivirus.
This is the official findings they found:
- Avast – 17.4% worldwide market share
- Microsoft – 13.2% worldwide market share
- ESET – 11.1% worldwide market share
- Symantec – 10.3% worldwide market share
- AVG – 10.1% worldwide market share
- Avira – 9.6% worldwide market share
- Kaspersky – 6.7% worldwide market share
- McAfee – 4.9% worldwide market share
- Panda – 2.9% worldwide market share
- Trend Micro – 2.8% worldwide market share
- Other – 11.1% worldwide market share
In North America, Microsoft dominates and is quickly followed by Symantec and AVG. The market leading avast! dominates the worldwide market share by using its “freemium” business model. It is a strategy wherein the company grows and gains market share by offering a free alternative of their software. They profit from it by conversion of free ones to premium. This year, the company just announced that it has 150 million active users worldwide which is a clear evidence of a “freemium” business model.
But a bigger question relies, how relevant is antivirus software nowadays? Isn’t it more ethical that researchers should be focusing on tracking down and prosecuting cybercriminals? Maybe if they would make software like that, they will be going down and eventually, make them out of the computer type business.
Ofcourse, its money again!