It’s not just phones who have the “smart” tag. TVs now have this tag. Now, that smart TVs are becoming more and more popular, companies are planning to standardize the whole thing.

LG and TP Vision (for Philips TVs) are launching the Smart TV alliance. The alliance is formed to aim for a universal platform for those TV apps, which will attract more developers on the growing Smart TV business. If there is a centralized app store, then it will surely be easier for apps to be shared on variety of smart TVs. It would be just like the iDevices which has the App Store.

Before today, the Smart TV industry was a very difficult market for both application developers and TV manufacturers and as TVs from different brands used different platforms and technologies,” says Bong-seok Kwon of LG Electronics and the president of the Smart TV Alliance. “Smart TV Alliance creates a larger playing field which encourages developers to create more and better TV applications at the same time giving manufacturers and consumers the richest source of movies-on-demand, music services, games, social networking and more.

The Alliance is far from being like Android’s market and Apple’s App store. There still has lots of work to do. First and foremost, they need to recruit members to make this plan successful.

The Smart TV Alliance is planning to make the first software of the development be available for free on LG’s and Philip’s website. The SDK will be based upon open web technologies (ex. HTML5). It is planned to run on participating members regardless of what platform they uses.

The Alliance will “announce specifications of SDK 2.0 followed by the actual SDK 2.0 software release at the end of this year. With SDK 2.0, developers will be able to create applications for 2013 TV sets from participating Alliance members.”

An update is already on the works according to the Alliance. It will not be available this year. We should probably see a thing at around next year 2013. We should also expect that there will be more TV company to join the Alliance.