Windows Phone is not yet capturing many people’s heart as of now, but analysis said that it could have the power to dethrone big competitors such as Android and iOS.
As of today, Windows Phone has 5.2 percent of the smartphone market shares compared to Apple’s 20.5% and Androids outrageous 61%. Analysts said that the key to Windows Phone’s success is its further development and its maintenance of its unique and high-end trend of their phones.
Apple’s iOS is still dominating the larger part of North America, Western Europe, and Asia/Pacific, specificallyChina. But, Android is still the king but for the next four years, drastic down fall will happen. Despite Samsung’s amazing phones, Android would still likely fall down from 61% to 52.9% in 2016. RIM(Blackberry’s Creator) would remain relatively flat with 5.9% in 2016.
“Underpinning the smartphone market is the constantly shifting OS landscape, Android will maintain leadership throughout our forecast, while others will gain more mobile operator partnerships (Apple) or currently find themselves in the midst of a major transition (BlackBerry and Windows Phone/Windows Mobile).” IDC analyst Ramon Llamas said in a statement.
Nokia would probably be back to business as Microsoft is partnering with them with their Windows Phone. Nokia’s Lumia 900 has gotten a good start this year and would most probably continue for the next 4 years with their upcoming Windows phones.
It would be not an easy ride for Microsoft as they will continue to battle other mobile companies. Also, Nokia will hold the key if they will be able to cope up with the mobile development. If Nokia will continue to push through, it will definitely help drive growth for Windows Phone in key markets. If they will continue to help each other, they will gain from each other greatly.
Microsoft might need a double effort to be able to stand against iOS and Android who are currently considered as the major players today. As of now, iOS and Android seems to be the leaders but we can’t underestimate underdogs as sometimes, they came up the winners.